Life Is Good! Dinner

...And so is Business in Vermont!

Wednesday, May 21 - 6:30 p.m., $50 per person (limited seating, reserve early!)
Diamond Ballroom - Sheraton

 A special addition to Expo 2008!  Join Bert Jacobs, co-founder of Life Is Good, as he takes us on the narative journey of starting a small tee shirt company on the streets of Boston.  Learn how he grew his company to multi-million dollar success that now sells in 29 countries.  Enjoy a plated, gourmet dinner while Bert draws lessons from his first-hand story that can inspire and guide organizations of all sizes.  This entrepreneurial spirit is alive and well in Vermont and could inspire your next success story.

In 1989, Bert and his brother John Jacobs designed their first tee shirt.  They knew nothing about the business.  For five years, the brothers hawked tee shirts in the streets of Boston and traveled the East Coast, selling door-to-door in college dormitories, and sleeping in their van.  By the Fall of 1994, heading home from a long, less-than-fruitful road trip, Bert and John were desperately searching for answers to keep the dream alive.  Little did they know, the only answer they needed was back in Boston, hanging up on their apartment wall.  A dozen years later, their business, Life Is Good, has reached sales of over $100 million a year, with products sold in nearly 5,000 retailers nationwide and in 29 countries.  The Jacobs brothers and the business they built offer strong lessons for entrepreneurs everywhere, a fact that Inc. Magazine recognized when it featured the brothers as its cover story in October 2006. 

Sponsored by:

and