FAQs

Frequently Asked Questions about Exhibiting

What is included in the booth price?
As an Exhibitor, what are my responsibilities at EXPO?
Why are some booths priced at a premium level?
If my booth is not a premium space, how can EXPO guarantee attendees will visit my booth?
What method is used to price EXPO booths?
How can my customers or potential customers find me at EXPO?
How many sales can I expect to make at EXPO?
How can I prepare for EXPO?

What is included in the booth price?

The booth includes:

Pipe and drape booth with 8' high back wall, 3' high side rails, one skirted 6' table, 7" X 44" ID sign with booth number, waste basket with liner and 2 folding chairs
Pre-show marketing with a listing and description on the EXPO Website and in Vermont Business Magazine
Free trade show admission for all exhibition staff
Free admission to the Exhibitor Breakfast
Opportunity to purchase the list of attendees for post-show marketing

As an Exhibitor, what are my responsibilities at EXPO?

The official policies and procedures for exhibitors are outlined in the Exhibitor Policies, but some of the main responsibilities include:

Setting up your booth before the show opens on May 26 at 10:00 am and tearing down your booth no earlier than 4 p.m. on May 27.
Staffing your booth at all times during the two-day show

Why are some booths priced at a premium level?

Booths at the end of the row or on a corner are priced at a premium level because the are visible from more than one angle or side. Premium booths are indicated on the tradeshow floor layout with "P" at the end of the booth number.

If my booth is not a premium space, how can EXPO guarantee attendees will visit my booth?

Changes to the tradeshow booth layout for EXPO ensure that every attendee will pass by each booth at least once. The EXPO committee has taken great care and consideration for each exhibitor and has created a floorplan that maximizes visibility for all exhibitors. The intent is that attendees will follow a distinct, one-way traffic pattern that leads them by each and every booth at EXPO. Limited entrances and exits, combined with strategically placed "EXPO Directors" create a structured atmosphere that provides each exhibitor with the best visibility possible.

What method is used to price EXPO booths?

EXPO booths are priced by square footage. This means that each square foot of booth space costs the same, whether you are in an "AA" or a "C" size booth. Premium booth spaces are priced at a higher rate per square foot.

How can my customers or potential customers find me at EXPO?

EXPO attendees are provided with an official EXPO program, in which each exhibiting business is listed with its corresponding booth number. The program also includes a map of the EXPO tradeshow floor so that attendees can direct themselves to particular booths. The EXPO team also encourages you to do pre-show marketing to alert your customers where to find you during EXPO.

How many sales can I expect to make at EXPO?

While sales and orders are made on the tradeshow floor, many exhibitors find that the leads they make and follow-up on result in sales and orders long after the show is over. Often, the number of sales made at the show is determined by the type of business and whether or not it lends itself to on-site sales. Most exhibitors use EXPO as a chance to meet potential customers, to launch or show a new product, or as a public relations tool to align a face and a handshake with a business that often uses radio and newspaper advertising and written correspondence. EXPO exhibitors may find that attendees call months after the show and say, "I saw you at EXPO."

How can I prepare for EXPO?

Go into EXPO with a pre-, at- and post-show game plan. To make the most of your EXPO experience, plan targeted pre-show marketing. Set goals for EXPO, including how many new contacts you hope to make, how many existing customers with whom you hope to visit, and what new resources you can find for your business from the other exhibitors. Once EXPO is over, make post-show contacts; thank people for visiting your EXPO booth and encourage them to do business with you! Exhibitors who plan for EXPO get the most out of their experience.