Building Blocks Seminar Series
Thursday, May 26
9 - 11:30 am
Amphitheater-$10 per person per seminar, or register for the Building Blocks Pass for $30 per person for all four ($10 savings!), REGISTER
Short on time? This seminar series will give you news you can use in just a matter of minutes. From the basics of marketing and social media to connecting with your customer base, these short informational sessions will arm you with need-to-know tools that will put you one step ahead in the office. Sit in on one or stay for the whole series. These quick sessions will not disappoint!
9 am: Power Marketing: Brand to Attract the Perfect Customer presented by Annie Small, Safeguard Business Systems
In today's competitive marketplace, marketing makes the difference between failure and success. Explore the meaning behind, "Marketing is your company and your company is your customer." To put your customer at the epicenter of your marketing strategy, you need to know and understand the key components for defining your brand with clarity, discipline and consistency.
Envision how the law of attraction when coupled with the right marketing strategy not only will lead to more successful sales, but will lay the foundation for an abundant, value-driven business and a balanced life.
9:40 am: Search and Social Marketing - Seeking Collaborative Success presented by Bibi Mukherjee, Curve Trends Marketing
Paid Search Marketing (Search, Display, Mobile, Video) + Organic Search Marketing (SEO, Local) + Social Marketing ( Facebook, Twitter, LinkedIn) = An opportunity for brands and marketers to engage an active marketing strategy that converges the search and social media channels.
In a market where consumers are spoilt for choice and profitability is squeezed by consumer's bargaining power, social or search marketing cannot exist in a vacuum.
The seminar will address why & how a successful online marketing strategy entails paying attention to evolving customer needs and creating a dynamic cycle of social and search interaction.
10:20 am: 21st Century Competition presented by Ken Cowman, Green Mountain ERP, LLC
In order for customer-based organizations to compete and win in the current marketplace, there are a few key areas that make the difference between success and failure. We see constant failure in our organizations to be competitive due to ineffective company policies, procedures and inabilities to deliver what our customers really want when they want it. The reality is; it doesn't need to be this way.
There are three key performance elements that organizations can easily implement and three primary tools that are readily available in order to instantly improve and grow your customer base. This session will address these elements and tools needed to create a highly competitive position in the 21st century.
11 am: Effective Ethics and Compliance presented by Dr. Michael Palmer, Ethics By Design
Dr. Palmer will summarize the ethics training requirements for all organizations, regardless of size or type, imposed directly and implicitly by state and federal statutes, regulations and court decisions. Attendees will learn how an effective ethics program builds trust, prevents fraud & misconduct, and contributes to the financial and mission success of every company. This seminar will also provide information about the ethics requirements firms must meet when doing business with the federal government, working with international suppliers, or engaging in international trade.
